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NUS Services code of practice for marketing & promotional activity

NUS Services is committed to developing and providing marketing and promotional activity that is consistent with its values and principles and which, at minimum, meets appropriate regulatory or legal requirements.

To this end, the Company has developed these practical guidelines to make clear which marketing and promotional activity is acceptable and which is not.

The guidelines cover two areas;

• Corporate Social Responsibility
• Protecting the commercial interests of NUS Services and its Stakeholders

General principles

Ethical and Environmental principles are at the core of the Company's values and this is reflected in NUS Services' promotional activity. As a result, the Company will not undertake marketing and promotional activity which is considered to be offensive or demeaning to either gender or to any race, religion, culture or minority group.

NUS Services is proud of its longstanding commitment to such principles and is committed to showing a greater degree of sensitivity to such matters than many other organisations. This can mean what is deemed appropriate in other environments is not appropriate in the Students' Union environment.

Responsible drinking

NUS Services recognises that Alcoholic beverages are an important part of the Company's and its major Stakeholder's commercial activity. Equally, we recognise that they represent an important part of Students' experience of University life. However, NUS Services also recognises that:

Alcoholic beverages may be consumed irresponsibly, creating problems for the individual and for society as a whole.

We have a responsibility to ensure that we market and promote alcohol responsibly and encourage our Stakeholders to do the same.

Marketing code

Compliance with laws and regulations
All Licensed Trade marketing activities will be in keeping with both the letter and the spirit of all applicable national laws. The Marketing department will be responsible for ensuring this.

Licensed Trade promotional policy

The Company will ensure that drinks promotions will encourage responsible consumption by those adults who choose to drink and will not support activities which encourage excessive consumption.

All promotional activity will comply with the Portman Group policy on commercial communications and should therefore avoid:

• Association with anti-social behaviour
• Purchase or sale to under 18's
• Appealing particularly to under 18's rather than adults
• Suggestion of sexual success or prowess
• Association with illicit drugs
• Encouragement of illegal, irresponsible or immoderate consumption
• Unacceptable promotional activity

In addition to activity which is not in line with our General Principles, the following promotional activity are not acceptable;

• Any promotional activity which implies drinks being 'downed in one' or which incentivises speed drinking
• Promotions that involve drinking games
• All inclusive promotions - including large quantities of, or all drinks, in the admission fee
• Any promotion that involves an initial payment to obtain reduced price alcohol for a sustained period
• Promotional activity which includes cars in any way, including cars as prizes
• Links with any tobacco related products in promotions e.g. match boxes, cigarette lighters, ashtrays etc
• Promotions which refer to the effects of intoxication in any favourable way, e.g. referring to consuming alcohol to recover from previous over-indulgence, or glamorising excessive or irresponsible drinking
• Use of image/symbols/characters or persons in promotional material that appeal to those under the legal purchase age
• Direct or indirect references to drug culture or illegal drugs
• Association with violence or anti-social behaviour
• Activity which presents abstinence in a negative light
• Sampling activity involving staff under the age of 18
• Sampling activity which offers more than 1.5 units of alcohol per person

Good practice

The following represent examples of good practice;

• Round-buying promotions
• The inclusion of responsible drinking messages and alcohol units where appropriate
• Promotions that are run over periods of time to ensure prizes such as drinks vouchers can be redeemed later, not just on the day they are won
• Promotional activity that incorporates a soft drinks offer
• Any time limited promotion should be for 2 hours or longer
• People shown drinking in marketing and promotional activity should appear to be over the age of 25

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